In today's world of search, we see an increasing push for links to increase link popularity as well as page rank. You will notice when looking at SEO proposals, we have seemingly gone back to a quantity mentality as opposed to what really works. 200, 300, 400 links included in the price of optimization. Now I will get on my soap box........

First of all, if your site is new and has no history.........will it look natural if you go live with 200 backlinks?....highly doubtful. Google has years of data to determine what is natural for multiple types of sites.

Secondly, what good is it to have hundreds of links to sites that are not relevant to your industry and the services you provide. The goal of any website and its promotion is simply to directed qualified and targeted traffic to do business with your company. For example, my company does business primarily in the United States in the search engine optimization field. I could merely participate in one of the thousands of Indian link farms out there, but what would that accomplish?

That's right.....absolutely nothing. The goal of SEO is to have solid code, content, and linking. This allows you to rank for keywords that are relevant to your company's business thereby increasing your visibility. A large portion of this coming to fruition is achieved by having quality backlinks from relevant sources. Stay tuned for my next soap box discussion on "PR and Link Quality".